Kia ora, I'm Toss · UX/UI · Web · Graphic · Digital · Nelson, NZ
Design for screens, brands & real businesses.
I’m Toss, a designer with 15+ years across web, graphic and brand design. Twelve years in a Bangkok agency, followed by brands and businesses of my own. Now based in Nelson and open to design roles across New Zealand.
Selected web design
On screen.
Graphic & brand
Made to be seen.
Behind the work
Design, in context.
Kalavela Organic Farm
A family farm brand, from identity and packaging to supermarket shelves.
Kalavela Farm Cafe
A hospitality brand expressed through signage, menus, photography and space.
Vela Design
The design studio I founded in 2023, bringing creative work and delivery together.
AI-assisted quoting.
Designing the way we work
A short overview of internal site reporting and AI-assisted quoting at Vela.
Capabilities
Craft with a practical purpose.
Web & digital
Visual design for websites, landing pages and digital communication.
Brand & graphic
Identity, typography, campaigns, packaging, menus and signage.
Photography
Food, products and spaces — composition, styling and image-making.
Tools & workflows
Figma, Adobe design tools, WordPress, HTML/CSS and no-code tools for internal workflows.
About
A little about me.
I'm Toss — a Thai designer living in Nelson. Fifteen-plus years in design: twelve at a Bangkok agency, from designer to art director, then founding and running businesses of my own — an organic farm brand that reached supermarket shelves nationwide, a cafe that became a local destination, and a design studio I started in 2023.
That mix changed how I design. When you also have to print it, sell it, staff it and answer the reviews, you stop treating design as the last step and start treating it as the thing that decides whether any of it works. I care about what happens after the artwork leaves the screen.
My working style is simple: listen carefully, make the problem visible, explore options early, and explain the reasoning behind every decision. I value clear communication and feedback throughout a project.
I’m based in Nelson and open to relocating anywhere in New Zealand for the right team. I’m looking for a place to contribute my design experience and keep learning.
Let’s talk
Good work starts with
a conversation.
Open to web, graphic, digital and UI design opportunities across New Zealand. Based in Nelson, happy to relocate for the right team.
Work eligibility: I require employer support for an appropriate New Zealand work visa.